AI-Powered E-Commerce & Digital Business Specialist

Learn how to build and manage a modern AI-powered e-commerce business from idea to
launch.
• Develop practical skills in Shopify and WooCommerce/WordPress store development.
• Use leading AI tools such as ChatGPT, Claude, Gemini and Perplexity for research,
content and business decision-making.
• Learn AI-assisted product research, market analysis and opportunity validation.
• Create professional product descriptions, marketing content and brand messaging with
AI.
• Develop AI-generated and AI-enhanced product visuals and creative marketing assets.
• Understand SEO, keyword research and search optimization for e-commerce.
• Learn digital marketing, advertising, social commerce and sales funnel planning.
• Develop customer support, WhatsApp Commerce, email, CRM and automation
workflows.
• Understand e-commerce analytics, KPIs, business performance and basic compliance.
• Build a practical portfolio through a complete 12-week capstone project.
• Gain skills applicable to entrepreneurship, freelancing and employment in the digital
business sector.

Upon successful completion of this diploma, participants will be able to:
• Identify, research and validate profitable e-commerce product and business opportunities.
• Select a target market, define buyer personas and develop a suitable business model.
• Apply AI tools effectively for market research, planning, content creation and business
operations.
• Develop a basic brand identity, value proposition and content strategy.
• Create professional product descriptions, marketing copy and AI-assisted visual assets.
• Build and configure a functional Shopify e-commerce store.
• Understand and implement the fundamentals of WooCommerce and WordPress.
• Apply basic payment, security, privacy and fraud-prevention practices.
• Conduct keyword research and optimize product/store pages for SEO.
• Develop digital marketing strategies, advertising concepts and conversion-focused sales
funnels.
• Plan social-commerce activities, influencer collaborations and marketplace listings.
• Establish customer support, FAQ, WhatsApp, email and CRM workflows.
• Use basic e-commerce analytics and KPIs to evaluate business performance.
• Understand essential legal, ethical and data-protection considerations in e-commerce.
• Prepare a freelancing profile, service portfolio and client-oriented digital business
offering.